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Project Timeline
NCN Technology — Website Speed Optimization Case Study
NCN Technology is a U.S.–based technology solutions provider delivering enterprise–level software, web development, and digital transformation services. The company’s website represents their brand credibility, and performance optimization was critical to enhancing user trust, SEO ranking, and conversion rate. Despite having strong development standards, the website faced slow loading performance on mobile devices, affecting user experience and Core Web Vitals metrics.
Goal: Improve page loading speed, Core Web Vitals score, and overall technical SEO performance — without affecting design quality, user flow, or branding.
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The Back Story
NCN Technology approached SEO’s Market to help diagnose why their fully functional and professionally designed website was scoring low in Google PageSpeed Insights — especially on mobile.
Before optimization:
| Platform | Performance Score |
|---|---|
| Mobile | 41/100 ⚠️ |
| Desktop | 49/100 ⚠️ |
They needed:
✅ Lightning–fast performance
✅ Better Core Web Vitals scores
✅ Higher SEO trust score
✅ Smooth UX across devices
Their development team built a great website — our job was to tune it for technical performance excellence.
What SEO’s Market Did
Our optimization roadmap included:
🔧 1. Complete Speed & Performance Audit
- Lighthouse analysis
- Core Web Vitals audit
- Render–blocking scripts review
- Image optimization audit
- CSS/JS evaluation
- Server response time check
⚙️ 2. Technical Front–End Optimization
- Removed render–blocking elements
- Minified CSS, HTML & JS
- Implemented async & defer scripts
- Optimized lazy loading
- Removed unused CSS
🖼️ 3. Media Optimization
- Compressed high–resolution images
- Converted assets to next–gen formats (WEBP)
- Improved image delivery pipeline
🌐 4. Server & Cache Optimization
- CDN improvements
- Browser caching enhancements
- Preload & preconnect directives
🧠 5. Core Web Vitals Tuning
- Reduced First Contentful Paint (FCP) time
- Improved Largest Contentful Paint (LCP)
- Optimized Cumulative Layout Shift (CLS)
✅ Results
After our optimization — huge performance boost:
| Platform | Before | After |
|---|---|---|
| Mobile | 41 → 98/100 ✅ | |
| Desktop | 49 → 100/100 ✅ |
Additional Improvements:
Better user engagement
Faster first interaction
Higher technical SEO score (100/100)
The website now loads blazing fast, provides an excellent mobile experience, and meets Google’s performance best practices.
⭐ Success Highlight
From average to industry–leading performance — achieving a perfect Google score for desktop and near–perfect score on mobile.
SEO’s Market helped NCN Technology turn technical stability into speed, trust, and performance excellence.